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Tugas Hijriani_90500120044 konsep dasar manajemen pemasaran (KONSEP DASAR MANAJEMEN PEMASARAN)

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  • payona, Bandong

Abstract

Pemasaran merupakan sebuah konsep ilmu dan strategi bisnis yang bertujuan untuk mencapai kepuasan berkelanjutan bagi stakeholder (pelanggang, karyawan, pemegang saham). Sebagai ilmu, marketing merupakan ilmu pengetahuan yang objektif, yang diperoleh dengan penggunaan instrument-insrumen tertentu untuk mengukur kinerja dari aktifitas bisnis dalam membentuk, mengembangkan, mengarahkan pertukaran yang salaing menguntuntungkan dalam jangka panjang antara produsen dna konsumen atau pemakai.

Suggested Citation

  • payona, Bandong, 2022. "Tugas Hijriani_90500120044 konsep dasar manajemen pemasaran (KONSEP DASAR MANAJEMEN PEMASARAN)," OSF Preprints cb6hu, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:cb6hu
    DOI: 10.31219/osf.io/cb6hu
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