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Kesuksesan dan Kejatuhan Bisnis Otomotif: Studi Kasus Minivan

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  • Danendra, Roberto Zeva

Abstract

Bisnis otomotif Minivan seperti Old Country Buffet dan Golden Corral di Amerika Serikat pada tahun 90-an ada di mana-mana mengalami kenaikan (rise). Namun sejak tahun 2000, industri otomotif ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan atau kenaikan (rise) pada bisnis otomotif Minivan. Studi ini menggunakan studi kasus tunggal pada bisnis Minivan yang bergerak di bidang otomotif dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis transportasi ini pernah tren sukses karena memiliki value proposition konsuemen dapat memiliki mobil minivan dengan harga yang murah. Namun, bisnis ini mengalami penurunan karena key activities. Studi merekomendasikan key activities dengan terus berinovasi dengan mengikuti perkembangan zaman saat ini serta permintaan dari pasar.

Suggested Citation

  • Danendra, Roberto Zeva, 2022. "Kesuksesan dan Kejatuhan Bisnis Otomotif: Studi Kasus Minivan," OSF Preprints c73b2, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:c73b2
    DOI: 10.31219/osf.io/c73b2
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