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The effects of the rhetorical charisma signal and voice pitch in female leader selection

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  • Wilms, Rafael

    (Vrije Universiteit Amsterdam)

  • Oostrom, Janneke Karina

    (Vrije Universiteit Amsterdam)

  • van Garderen, Emma

Abstract

Women are often discriminated against in leader selection contexts. The goal of the present study is to examine the role of the rhetorical charisma signal, voice pitch and their interaction in female leader selection (i.e., perceptions of [incentivized] hirability, competence and warmth). We derive our hypotheses based on the charisma signaling theory and the evolutionary perspective on charisma. Based on two pre-registered experiments (total N = 1316), we found that the rhetorical charisma signal increases the applicant’s hirability, while the results were mixed for competence and warmth. Study 1 showed that small changes in voice pitch of ±20Hz did not affect any of the outcomes. In Study 2, we altered the actress’s voice to a low, average, and high female pitch. The results revealed that only a low (vs. baseline) but not a high voice (vs. baseline) pitch increased perceived hirability and competence (while perceived warmth remained unaffected). Furthermore, the interaction between the rhetorical charisma signal and voice pitch did not predict any of the outcomes. Theoretical contributions, practical implications and limitations are discussed.

Suggested Citation

  • Wilms, Rafael & Oostrom, Janneke Karina & van Garderen, Emma, 2023. "The effects of the rhetorical charisma signal and voice pitch in female leader selection," OSF Preprints bz6qg, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:bz6qg
    DOI: 10.31219/osf.io/bz6qg
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