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Strength and Weakness each strategy of Multinational Company

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  • Catarina, Nyoman Ayu Shandy

Abstract

Perusahaan multinasional memiliki berbagai macam strategi penetrasi yang digunakan agar untuk dapat menjalankan perusahaannya. Strategi yang ada antara lain, wholly owned subsidiary, join venture, licence agreement, subcontracting, dan outsourcing. Dan masing masing strategi memiliki kekurangan dan kelebihan masing masing.

Suggested Citation

  • Catarina, Nyoman Ayu Shandy, 2020. "Strength and Weakness each strategy of Multinational Company," OSF Preprints bhckm, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:bhckm
    DOI: 10.31219/osf.io/bhckm
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    References listed on IDEAS

    as
    1. Lu, Hsueh-Tien & Keung, Edmund C., 2019. "Entry mode and firm value: Evidence from investing firms in mainland China," Pacific-Basin Finance Journal, Elsevier, vol. 58(C).
    2. Cabaleiro-Cerviño, Goretti & Burcharth, Ana, 2020. "Licensing agreements as signals of innovation: When do they impact market value?," Technovation, Elsevier, vol. 98(C).
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