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Marketing Mix

Author

Listed:
  • Yaqin, Ainul

Abstract

Persaingan dunia usaha sekarang semakin Kompetitif. Setiap perusahaan saling bersaing Untuk mendapatkan pelanggan agar dapat Membeli produk yang mereka tawarkan. Keputusan pembelian merupakan proses dalam Pembelian yang nyata, apakah membeli atau Tidak (Dharmmesta & Handoko, 2012). Dalam Keputusan membeli barang, seringkali lebih Dari dua pihak yang terlibatperusahaan lain yang sejenis. Mengingat semakin ketatnya persaingan karena semakin banyak perusahaan yang terlibat dalam pemenuhan kebutuhan dan keinginan konsumen, menyebabkan perusahaan harus menempatkan orientasi pada kepuasan konsumen. Perilaku konsumen merupakan suatu kegiatan individu yang secara langsung terlibat dalam mendapatkan danmempergunakan barang atau jasa temasuk didalamnya proses pengambilan keputusan pada persiapan dan penentuan kegiatan tersebut.

Suggested Citation

  • Yaqin, Ainul, 2022. "Marketing Mix," OSF Preprints ajg6z, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ajg6z
    DOI: 10.31219/osf.io/ajg6z
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