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SWOT Analysis dalam Perspektif Model Bisnis

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  • Aglieshanty, Gabriel Naomi

Abstract

Analisis SWOT adalah akronim dari Strengths, Weaknesses, Opportunities, and Threats analysis, atau diartikan sebagai kerangka kerja untuk mengidentifikasi dan menganalisis kekuatan, kelemahan, peluang, dan ancaman organisasi. Dilansir dalam laman Techtarget.com, analisis SWOT adalah kerangka kerja untuk mengidentifikasi dan menganalisis kekuatan, kelemahan, peluang, dan ancaman organisasi. Kerangka SWOT ditemukan oleh Albert Humphrey, yang menguji pendekatan ini pada 1960-an dan 1970-an di Stanford Research Institute. Analisis SWOT awalnya dikembangkan untuk bisnis dan berdasarkan data dari perusahaan Fortune 500. Kemudian telah diadopsi oleh organisasi dari semua sektor sebagai bantuan brainstorming untuk membuat keputusan bisnis.

Suggested Citation

  • Aglieshanty, Gabriel Naomi, 2023. "SWOT Analysis dalam Perspektif Model Bisnis," OSF Preprints aj93v, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:aj93v
    DOI: 10.31219/osf.io/aj93v
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