Men'S Shirt Marketing Strategy Towards Social Media In Botekan Village

The development of technology is now increasingly sophisticated, all people are familiar with the current technology which can be used to generate profits in the world of business. Including the male shirt entrepreneurs in Botekan village who are now also following the development of technology until they are vying to make a profit with the strategies of their respective entrepreneurs. The author's purpose in conducting this study is (1) to find out the strategies used by entrepreneurs to market some of their products (2) to find out the extent of the positive impact of marketing through social media (3) to convey to readers to know marketing strategies and the positive impact on marketing through social media. The method used by the author is a qualitative descriptive method which tends to use analysis by describing and defining existing objects. The results of this study are that three entrepreneurs have strategies in marketing, the three entrepreneurs use marketing strategies through social media, two of them use social media on the Shopee application and one entrepreneur uses the Tiktok application. By using this strategy, the brands owned by the company will be easier to be famous and that is one of the strategies to develop the company. With these applications, entrepreneurs can interact with consumers easily and effectively, and entrepreneurs can get many benefits.