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Analisis Aspek Pasar dan Pemasaran dalam Kewirausahaan

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  • Arief, A. Anggie Zabrina

Abstract

In carrying out business activities, every company, whether engaged in services or goods, has the same goal, namely to make a profit. To achieve this goal, the company must implement one of them is to analyze the market and marketing aspects. This is important because the way of marketing is one of the main considerations of consumers in choosing a product. Market and marketing aspects are analyzing market potential, intensity of competition, market share that can be achieved, and analyzing marketing strategies that can be used to achieve the expected market share. Aspects of market and marketing determine the life and death of a company. If the market aspect is not researched properly, what are the prospects for the future, it is not impossible that the company's goals will never be achieved.

Suggested Citation

  • Arief, A. Anggie Zabrina, 2021. "Analisis Aspek Pasar dan Pemasaran dalam Kewirausahaan," OSF Preprints a8cb4, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:a8cb4
    DOI: 10.31219/osf.io/a8cb4
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