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Factors affecting consumers purchase decision: A case study in car market in Ho Chi Minh City

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  • , Le Thanh Tung

Abstract

This paper aims to examine the factors affecting purchase decision cars of consumers to enable car manufacturers to find out the possible vulnerability between the expectations of customers and products on the market. The research uses a random survey with a group of 271 consumers in Ho Chi Minh City. Results of factor analysis and regression show that three factors including: safety features, reliability and resale value actually have positive impact on the purchasing decision automobiles consumer. On the practical significance, the study proposes some solutions to help manufacturers and distributors offering reasonable policies in order to improve sales, profits, expanding markets in Vietnam. Besides, the study also has some limitations, so the next study should be expanded and further research to be able to explain more of the factors affecting purchase decision cars of consumers.

Suggested Citation

  • , Le Thanh Tung, 2015. "Factors affecting consumers purchase decision: A case study in car market in Ho Chi Minh City," OSF Preprints a549c, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:a549c
    DOI: 10.31219/osf.io/a549c
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