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Analisa Keputusan Pembelian Secara Online Kopi Andanan

Author

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  • Fajri, Ratu Chaterine
  • Setiawan, Dandi
  • Purnomo, Agus

Abstract

Penelitian yang saya gambarkan ini bertujuan untuk mengetahui pengaruh promosi, harga, kepercayaan dan kemudahan terhadap keputusan pembelian secara online kopi andanan. Manfaat dari riset ini secara toritis diharapkan dapat memberi sumbangan baru terhadap pengetahuan, khususnya terkait dengan kewirausahaan, sebaliknya secara instan diharapkan sanggup jadi bahan masukan untuk keberlangsungan kemajuan usaha kopi andanan. Metodologi yang digunakan dalam riset ini adalah penulisan skripsi kuantitatif. Hasil yang didapat dari riset ini meyakinkan kalau factor yang sangat dominan mempengaruhi terhadap keputusan pembelian secara online merupakan Kemudahan. Ini sebabkan produk yang idamkan serta diperlukan konsumen sangat mudah proses pembeliannya/pemesanannya.

Suggested Citation

  • Fajri, Ratu Chaterine & Setiawan, Dandi & Purnomo, Agus, 2021. "Analisa Keputusan Pembelian Secara Online Kopi Andanan," OSF Preprints 9mva2, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:9mva2
    DOI: 10.31219/osf.io/9mva2
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