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The Impact of Social Media Marketing on Consumer Behavior

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  • adiid, hibanan

Abstract

The influence of social media marketing on consumer behavior is a subject of paramount importance in today's digital age. This research investigates the impact of social media marketing strategies on consumer purchasing decisions, exploring the intricate interplay between digital advertising and consumer psychology. Through a combination of survey analysis and data collection, this study aims to shed light on the ways in which social media marketing shapes consumer behavior, providing valuable insights for businesses and marketers.

Suggested Citation

  • adiid, hibanan, 2023. "The Impact of Social Media Marketing on Consumer Behavior," OSF Preprints 9dtfp, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:9dtfp
    DOI: 10.31219/osf.io/9dtfp
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