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Strategi Bisnis Dalam Meningkatkan Daya Saing Pada Cv Bangun Jaya Di Bandar Lampung

Author

Listed:
  • Barusman, M. Yusuf S
  • Ramlee, Cindy

Abstract

Penelitian ini bertujuan untuk mengidentifikasi keunggulan bersaing CV Bangun Jaya berdasarkan faktor pengukur daya saing, serta menghasilkan alternatif strategi dalam rangka mengeskploitasi keunggulan bersaing tersebut untuk menciptakan keunggulan bersaing berkelanjutan bagi perusahaan. Metode penelitian yang digunakan adalah kualitatif. Hasil penelitian diperoleh bahwa perusahaan memiliki keunggulan bersaing. Kemudian keunggulan bersaing tersebut dianalisis menggunakan kerangka VRIO dan memberikan hasil bahwa perusahaan hanya memenuhi tiga kriteria VRIO yaitu, berharga (valuable),jarang (rare), dan tidak mudah ditiru (inimitable). Sehingga menghasilkan keunggulan bersaing yang belum bisa digunakan. Perusahaan dapat mencapai keunggulan bersaing yang berkelanjutan dengan melakukan alternatif strategi. Alternatif strategi yang dapat dilakukan oleh CV Bangun Jaya adalah meningkatkan teknologi yang digunakan dan mengoptimalkan bidang pemasarannya.

Suggested Citation

  • Barusman, M. Yusuf S & Ramlee, Cindy, 2021. "Strategi Bisnis Dalam Meningkatkan Daya Saing Pada Cv Bangun Jaya Di Bandar Lampung," OSF Preprints 8vkmq, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:8vkmq
    DOI: 10.31219/osf.io/8vkmq
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