IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/8r9vs.html
   My bibliography  Save this paper

SWOT Analysis as Strategy to Improve Competitiveness of Durian Pancake Medium Enterprises

Author

Listed:
  • Supriyanto, Supriyanto
  • Idris, Iswandi
  • Sari, Ruri Aditya

Abstract

One of the efforts that should be conducted by a businessman to compete in the global world is that understanding the situation and mastering market strategy. This study aimed to determine and analyze competitive strategies and improve competitive qualities contained based on SWOT analysis of strengths, weaknesses, opportunities and threats. This study conducted qualitative descriptive research. The data was obtained from observation, interview, and library study. The data were analysed based on IFAS matrix, EFAS matrix, SWOT diagram and SWOT Matrix. The results of this study indicate that durian pancake medium enterprise of SALINARY used product strategy and good service strategy to the customer. Business strategy was good enough but still need to do evaluation in more strategy to develop Durian pancake business. Based on SWOT Analysis, to improve the Quality of durian Pancake Business it was necessary to apply aggressive strategy or SO strategy. Therefore, Durian Pancake Enterprises could empower the opportunities to exist.

Suggested Citation

  • Supriyanto, Supriyanto & Idris, Iswandi & Sari, Ruri Aditya, 2018. "SWOT Analysis as Strategy to Improve Competitiveness of Durian Pancake Medium Enterprises," OSF Preprints 8r9vs, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:8r9vs
    DOI: 10.31219/osf.io/8r9vs
    as

    Download full text from publisher

    File URL: https://osf.io/download/5c7f9f9358e63b0016da5220/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/8r9vs?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:8r9vs. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.