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Atribut Produk Yang Dipertimbangkan Dalam Pembelian Kosmetik Wardah Dan Pengaruhnya Pada Kepuasan Mahasiswa Jurusan Manajemen Stie ”Kbp” Padang

Author

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  • Emita, Sesria
  • Magdalena, Maria
  • Tanjung, Mariani St.B

Abstract

This research has problem formulation as follows whether product attribute have an effect on student satisfaction in STIE "KBP" padang. In this research of type data used is quantitative data. The populatiion in this students study STIE "KBP" Padang which amounted to 538 people and samples 85 people using the formula slovin. Based on the results of research show that attribute product have positive and significant effect to customer satisfaction because t-hitung value (9,678) with significant value 0,000 smaller than level of significance 0,05. While the F-test value of the resullt test is 93.656, and the significant value f for the product attribute variable 0.000 this means significant f smaller than 0.05 This indicates there is a positive and significant influence between the product attribute to consumer satisfaction.

Suggested Citation

  • Emita, Sesria & Magdalena, Maria & Tanjung, Mariani St.B, 2019. "Atribut Produk Yang Dipertimbangkan Dalam Pembelian Kosmetik Wardah Dan Pengaruhnya Pada Kepuasan Mahasiswa Jurusan Manajemen Stie ”Kbp” Padang," OSF Preprints 872ds, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:872ds
    DOI: 10.31219/osf.io/872ds
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