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Perilaku Konsumen

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  • Sumirah, R.R. Dhewi Putri Ayu

Abstract

perilaku konsumen adalah deskripsi tentang bagaimana konsumen mengalokasikan pendapatan antara barang dan jasa yang berbeda-beda untuk memaksimalkan kesejahteraan. Utility atau nilai guna sering digunakan sebagai istilah untuk menjelaskan mengenai suatu manfaat barang atau komoditas tertentu. Pokok persoalan ekonomi yang dihadapi oleh setiap orang dalam perannya sebagai konsumen membutuhkan bermacam barang dan jasa yang semua harus di imbangi dengan kemampuan membeli.

Suggested Citation

  • Sumirah, R.R. Dhewi Putri Ayu, 2022. "Perilaku Konsumen," OSF Preprints 652n3, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:652n3
    DOI: 10.31219/osf.io/652n3
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