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The Effect of Creativity on Entrepreneurial Behavior: The Moderating Role of Demographics

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  • Shaheen, N.

Abstract

This study aims to determine the effect of creativity on entrepreneurial behavior with demographics as a moderating variable. Creativity is critical for improving entrepreneurial behavior (EB). However, few studies exist in the literature about this topic in developing countries. Building on the literature, the study proposed a positive effect between creativity and entrepreneurial behavior. The study also proposed the demographic variables as moderating variables. The population of the study consists of all the entrepreneurs and workers at entrepreneurial enterprises in Jordan. The sample of study was composed of 155 respondents; the responses were gathered using the convenience sampling method. Simple linear regression and hierarchical regression were employed to examine the data. Results show a significant effect of creativity on entrepreneurial behavior. The results also demonstrate that none of the demographic characteristics produce a significant statistical change in the influence of creativity on EB. More studies on creativity and its impact on the EB of firms and employees at entrepreneurial firms are needed.

Suggested Citation

  • Shaheen, N., 2023. "The Effect of Creativity on Entrepreneurial Behavior: The Moderating Role of Demographics," OSF Preprints 5tuh6, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:5tuh6
    DOI: 10.31219/osf.io/5tuh6
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    References listed on IDEAS

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    1. Jordan J. Ballor & Victor V. Claar, 2019. "Creativity, innovation, and the historicity of entrepreneurship," Journal of Entrepreneurship and Public Policy, Emerald Group Publishing Limited, vol. 8(4), pages 513-522, September.
    2. Azzam A. Abou-Moghli, 2018. "Analyzing the Significance of Transformational Leadership on Organizational Creativity of Employees: A Case of Insurance Companies in Jordan," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 9(4), pages 64-72, July.
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