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Analisis Manajemen Pemasaran Adinda Konveksi Selama Pandemi Covid - 19

Author

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  • Anggelina, Pinda
  • Santiko, Galih Cahyo

Abstract

Penulis akan meneliti bagaimana strategi Adinda Konveksi salah satu UMKM yang ada di Indonesia untuk mempertahankan UMKMnya selama pandemi covid 19. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi Adinda Konveksi dalam memenej pemasaran produknya selama pandemi Covid 19 ini. Penelitian yang dianalisis kali ini mengguankan metode kualitatif dan melalui pendekatan secara deskriptif. Peneliti akan menggunakan metode interview atau wawancara mendalam, observasi langsung, dan dokumen dokumen pendukung yang dibutuhkan untuk mengumpulkan data selama penelitian. Hasil dari penelitian ini adalah UMKM Adinda Konveksi menggunakan media online untuk menejemen pemasarannya karena memang dimasa pendemi ini diberlakukannya sosial distancing sehingga media online adalah media yang sangat efektif untuk mempertahankan bisnisnya

Suggested Citation

  • Anggelina, Pinda & Santiko, Galih Cahyo, 2021. "Analisis Manajemen Pemasaran Adinda Konveksi Selama Pandemi Covid - 19," OSF Preprints 5qa4p, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:5qa4p
    DOI: 10.31219/osf.io/5qa4p
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