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Uts_lia Cahyani_202101583_analisis Swot Pt.Gojek Indonesia

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  • Sa'adah, Dewi Nur

Abstract

Analisis SWOT adalah metode analisis perencanaan strategis yang digunakan untuk memonitor dan mengevaluasi lingkungan perusahaan baik lingkungan eksternal dan internal untuk suatu tujuan bisnis tertentu. SWOT merupakan akronim dari kata: kekuatan (strengths), kelemahan (weaknesses), peluang (opportunities), dan ancaman (threats) dalam suatu proyek atau suatu spekulasi bisnis. Keempat faktor itulah yang membentuk akronim SWOT. SWOT melibatkan penentuan tujuan spekulasi bisnis atau proyek yang spesifik dan mengidentifikasi faktor internal dan eksternal yang mendukung dan yang tidak mendukung dalam mencapai tujuan tersebut. Proses ini akan lebih baik dibahas dengan menggunakan tabel yang dibuat dalam kertas besar sehingga dapat dianalisis dengan baik hubungan dari setiap aspek.

Suggested Citation

  • Sa'adah, Dewi Nur, 2022. "Uts_lia Cahyani_202101583_analisis Swot Pt.Gojek Indonesia," OSF Preprints 5hb2c, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:5hb2c
    DOI: 10.31219/osf.io/5hb2c
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