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Menganalisis Pasar Dan Perilaku Konsumen

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  • Zahra, Sufiani

Abstract

Para konsumen amat beraneka ragam menurut usia, pendapatan, tingkat pendidikan, pola perpindahan tempat, dan selera. Bagi para pemasar untuk membeda-bedakan kelompok konsumen yang memang berbeda, dan mengembangkan produk dan jasa yang disesuaikan dengan kebutuhan konsumen itu. Jika sebuah lapisan atau segmen pasar cukup besar, beberapa perusahaan bisa menetapkan program pemasaran khusus untuk melayani pasar ini. Pasar konsumen adalah pasar yang dimana pembelinya adalah individual yang membeli produk untuk digunakan atau disewakan.Tujuan pemasaran adalah memenuhi dan memuaskan kebutuhan dan rangsangan serta keinginan pelanggan sasaran.Bidang ilmu perilaku konsumen memepelajari bagaimana individu, kelompok, dan organisasi memilih, membeli, memakai, serta memanfaatkan barang, jasa, gagasan, atau pengalaman dalam rangka memuaskan kebutuhan dan hasrat mereka

Suggested Citation

  • Zahra, Sufiani, 2022. "Menganalisis Pasar Dan Perilaku Konsumen," OSF Preprints 5ca97, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:5ca97
    DOI: 10.31219/osf.io/5ca97
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