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Kreativitas Digital UMKM: Strategi Pengembangan, Operasional, dan Pemasaran

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  • Karsono, Lorena Dara Putri
  • Lida, Ulfah Mey

Abstract

Era industri 4.0 memberikan efek pada perkembangan teknologi dalam berbagai bidang di Indonesia. Cara pandang mengenai bisnis telah berubah semenjak adanya digitalisasi. “Apakah bisnis UMKM perlu mengikuti kemajuan teknologi?” “Bagaimana cara bisnis UMKM yang sudah dibangun dapat semakin berkembang?” Pertanyaan seperti itu sering bermunculan pada benak pemilik UMKM yang mana belum paham akan pentingnya digitalisasi. Digitalisasi adalah perubahan dari sistem konvensional ke digital sebagai upaya untuk meningkatkan efektivitas dan efisiensi proses bisnis dan operasional UMKM. Dengan begitu, mengandalkan digital memiliki peranan penting bagi berjalannya proses bisnis UMKM secara keseluruhan.

Suggested Citation

  • Karsono, Lorena Dara Putri & Lida, Ulfah Mey, 2022. "Kreativitas Digital UMKM: Strategi Pengembangan, Operasional, dan Pemasaran," OSF Preprints 4bkw2, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:4bkw2
    DOI: 10.31219/osf.io/4bkw2
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