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Makalah Manajemen Pemasaran Perbankan Syariah “Menganalisis Pasar Dan Perilaku Konsumen”

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  • putri, Aulia ananda

Abstract

Tujuan pemasaran adalah memenuhi dan melayani kebutuhan dankeinginan konsumen sasaran. Pasar konsumen dan perilaku pembelian konsumenharus dipahami sebelum rencana pemasaran yang nyata dapatdikembangkan.Pasar konsumen membeli barang & jasa untuk konsumsi pribadi,dan ini adalah pasar yang paling akhir dimana kegiatan perekonomian diatur.Istilah pasar banyak diartikan secara beda sesuai dengan sudut pandang penglihatan. Disini, kebutuhan dan keinginan konsumen mengawali kehadiran produk yang dapat memenuhinya. Hal tersebut, terungkap melalui jembatan penyebrangan motivasi dan kemampuan membeli yang dimiliki konsumen. Akantetapi, tidak diingkari kondisinya bervariasi yang tercengkram perubahan.Kegenerikan produk, jenis produk, tingkatan produk, dan persaingan merekmemberikan pertolongan kita untuk menentukan pasar. Pasar yang ditentukandengan cara demikian, tergores garis batas jelas tujuan, keberadaan alternatif,serta daya lenting terhadap aksi dobrakan perubahan Kata Kunci : Pemasaran,Konsumen

Suggested Citation

  • putri, Aulia ananda, 2022. "Makalah Manajemen Pemasaran Perbankan Syariah “Menganalisis Pasar Dan Perilaku Konsumen”," OSF Preprints 49jqn, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:49jqn
    DOI: 10.31219/osf.io/49jqn
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