IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/3z7p6.html
   My bibliography  Save this paper

Aktivitas Pemasaran Produk Tabungan Pada Pt. Bpr Rangkiang Denai Payakumbuh Barat

Author

Listed:
  • Widayati, Ratna
  • Rahman, Muhamad

Abstract

This study aims to determine how the savings product marketing activities undertaken by PT. BPR Rangkiang Denai, and the development of savings products at PT. BPR Rangkiang Denai. This research method is based on primary and secondary data. while the data collection techniques by observation, interviews, and based on the literature. So we can conclude marketing efforts conducted BPR Rangkiang Denai to increase the number of customers, by way of the marketing mix: Product, Price, Promotion, Place, People, Processes, Services and development of savings products at PT. RB Rangkiang Denai experienced a significant decline, it is because in contemporary times, RB is less interested in the community because in the era of globalization people prefer banks that provide services in payment traffic, such as remittances, and ATM facilities to facilitate the transaction.

Suggested Citation

  • Widayati, Ratna & Rahman, Muhamad, 2019. "Aktivitas Pemasaran Produk Tabungan Pada Pt. Bpr Rangkiang Denai Payakumbuh Barat," OSF Preprints 3z7p6, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:3z7p6
    DOI: 10.31219/osf.io/3z7p6
    as

    Download full text from publisher

    File URL: https://osf.io/download/5c77643a8d5d98001a3ddd8e/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/3z7p6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:3z7p6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.