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Aktivitas Pemasaran Produk Bank (Studi Kasus: Pada Pt. Bank Perkreditan Rakyat Berok Gunung Pangilun Padang)

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  • Tanjung, Mariani St.B

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana proses penghimpunan dana dan pemberian kredit serta aktivitas pemasaran produk bank pada PT. Bank Perkreditan Rakyat Berok Gunung Pangilun. Penelitian ini bersifat Deskriptif dengan menggunakan Analisa Kualitatif, dimana penelitian ini dilakukan dengan menganalisa dan menjelaskan proses penghimpunan dana masyarakat dan pemberian kredit, perkembangan penghimpunan dana masyarakat dan pemberian kredit, serta aktivitas pemasaran produk bank dalam meningkatkan penghimpunan dana dan pemberian kredit. prosedur untuk pemberian kredit, calon debitur harus mengajukan permohonan kredit kepada PT. BPR Berok Gunung Pangilun Padang dengan jaminan kredit berupa kendaraan, sertifikat tanah, hak sewa toko dan SK bagi PNS serta melengkapi dokumen lainnya. Bagi calon debitur yang memenuhi persyaratan, account officer akan mensurvey ke lapangan dan melakukan analisa terhadap prinsip 5 C yang bertujuan untuk memutuskan apakah kredit tersebut ditolak atau disetujui. Apabila kredit disetujui maka pencarian kredit dapat dilakukan dengan membuka rekening tabungan pada PT. BPR Berok Gunung Pangilun Padang.

Suggested Citation

  • Tanjung, Mariani St.B, 2019. "Aktivitas Pemasaran Produk Bank (Studi Kasus: Pada Pt. Bank Perkreditan Rakyat Berok Gunung Pangilun Padang)," OSF Preprints 39cr2, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:39cr2
    DOI: 10.31219/osf.io/39cr2
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