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Segmentasi dan Target Pasar dalam Islam

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  • Yulianti, Andivira

Abstract

Didalam islam, pemasaran yang islami adalah bagaimana sebuah perusahaan dalam memasarkan produk-produknya mempunyai nilai dan etika islami. Nilai dan etika islam ini tentunya tidak terlepas dari tujuan syariah. dimana nilai-nilai ini menggambarkan keunikan yang utama bagi pemasaran islam, bahkan dalam kenyataannya merupakan kekhasan yang bersifat menyeluruh yang tampak jelas pada segala sesuatu yang berlandaskan ajaran islam

Suggested Citation

  • Yulianti, Andivira, 2023. "Segmentasi dan Target Pasar dalam Islam," OSF Preprints 37x6q, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:37x6q
    DOI: 10.31219/osf.io/37x6q
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