Strategic Management In Startups: Empirical Development Experience From Bookingjasa.Com

The purpose of this research is to look at strategic management at the bookingjasa.com startup, to look at the problems that students face as administrators as they set up the company, and to offer solutions based on those problems. This research relies on primary data gathered through observation, interviews, and documentation. Field research with a qualitative descriptive approach is the type of research. Data reduction, data display, and determining conclusions are the techniques used to analyze the data. Data analysis methods based on strategic management techniques, including Strategic Posture, Business Model Canvas, Financial Report Analysis, PESTEL (Political, Economic, Social, Technological, Legal and Environmental factors), PORTER 5 Forces, VRIO (Valuable, Rare, Inimitable, Organized), SWOT and TOWS (Strength, Weakness, Opportunity, Threat), IFAS (Internal Factor Analysis Strategy), EFAS (External Factor Analysis Strategy), and SFAS (Strategic Factor Analysis Summary). The findings of the research reveal that there are two types of problems with high SFAS scores: “work ethic” issues and “product” issues. Lack of motivation in entrepreneurship, a lack of desire and interest in entrepreneurship, a lack of loyalty from team members, and a lack of harmony between team members are all factors that contribute to “work ethic” issues. Meanwhile, overlong platform development, unprofessional outsourcing staff, a lack of core team members who understand IT technicalities, and a long wait for the platform to be perfected for users are all contributing to “product” issues. This research contribution is useful for students who want to start new businesses in the IT field, as it adds to the study of literature for future research.