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Potensi Franchise terhadap Investasi dan Peluang Usaha Bisnis

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  • Salsabilah, Sisca Aryananta

Abstract

Di Indonesia bentuk sistem usaha bisnis franchise berkembang dengan pesat, Franchise banyak dipergunakan dalam usaha fast food, hotel, jasa penyewaan mobil, coffee shop, dll. Franchise dalam negeri dijadikan sebagai salah satu bentuk investasi untuk menunjang karir pengusaha dalam jangka cepat, serta menawarkan pengetahuan dan pengalaman dalam menentukan strategi bisnis yang optimal. Namun dalam berbisnis menggunakan sistem franchise ada beberapa aspek yang perlu diperhatikan, yaitu jenis modal bisnis perusahaan yang digunakan oleh franchisee, riset sejarah finansial perusahaan dengan rekam jejak perusahaan apakah jelas dan rapi, dan memperhatikan tingkat persaingan dengan mempertimbangkan apakah produk dari perusahaan tersebut mempunyai produk yang relevan terhadap masyarakat.

Suggested Citation

  • Salsabilah, Sisca Aryananta, 2023. "Potensi Franchise terhadap Investasi dan Peluang Usaha Bisnis," OSF Preprints 2fras, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:2fras
    DOI: 10.31219/osf.io/2fras
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