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Menganalisis Pasar Dan Para Konsumen / Nasabah

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  • , Nuraeni

Abstract

Perilaku konsumen adalah tindakan-tindakan yang dilakukan oleh individu, kelompok atau organisasi yang berhubungan dengan proses pengambilan keputusan dalam mendapatkan barang secara , menggunakan barang-barang atau jasa ekonomis yang dapat dipengaruhi oleh lingkungan. Perilaku konsumen dipengaruhi oleh pengaruh eksternal dan internal (Schiffman & Kanuk, 2000:443-445). Pengaruh eksternal terdiri dari usaha pemasaran yaitu produk, promosi, harga dan distribusi serta lingkungan sosial budaya yang terdiri dari keluarga, sumber informasi, sumber non komersial yang lain, kelas sosial, subbudaya dan budaya. Pengaruh internal yaitu psikologi konsumen yang terdiri dari motivasi, persepsi, belajar, kepribadian dan sikap.

Suggested Citation

  • , Nuraeni, 2022. "Menganalisis Pasar Dan Para Konsumen / Nasabah," OSF Preprints 29md8, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:29md8
    DOI: 10.31219/osf.io/29md8
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