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Los OTT TV como nuevos proveedores de contenidos audiovisuales y su impacto en la TV de Paga

Author

Listed:
  • Carlos Ramos

    (OSIPTEL, Gerencia de Politicas Regulatorias y Competencia)

  • Rosa Castillo

    (OSIPTEL, Gerencia de Politicas Regulatorias y Competencia)

  • Ana Oliva

    (OSIPTEL, Gerencia de Politicas Regulatorias y Competencia)

Abstract

El presente documento tiene como objetivo evaluar la evolucion del mercado de contenidos audiovisuales producto del desarrollo tecnologico; y como las nuevas formas de acceder a estos contenidos, a traves de Internet por los denominados Over The Top Television (OTT TV) podrian estar impactando en las formas tradicionales (Television de Paga) de acceder a los contenidos audiovisuales. Los resultados presentan la relacion de sustitucion o complementariedad que existe entre los OTT TV y la TV de Paga dentro del mercado peruano, considerando las caracteristicas de ambos servicios, la capacidad de disciplinar la conducta de los agentes de mercado, asi como la penetracion del servicio de Internet (necesaria para el crecimiento de los OTT TV).

Suggested Citation

  • Carlos Ramos & Rosa Castillo & Ana Oliva, 2016. "Los OTT TV como nuevos proveedores de contenidos audiovisuales y su impacto en la TV de Paga," Documentos de Trabajo 27, OSIPTEL.
    • Handle: RePEc:opt:doctra:27
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    File URL: https://serviciosweb.osiptel.gob.pe/ArchivosDPRC/Docs_RePEc/opt/DocumentosTrabajo/DT27_RamosCastilloOliva-2016.pdf
    File Function: Primera version, 2016
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    More about this item

    Keywords

    Over The Top; Television de Paga; Internet; Bienes Sustitutos;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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