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Artificial intelligence companies, goods and services: A trademark-based analysis

Author

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  • Shohei Nakazato
  • Mariagrazia Squicciarini

Abstract

This work proposes an experimental methodology to identify and measure artificial intelligence (AI)-related trademarks. It aims to shed light on the extent to which (new) companies and products appearing on the market rely on, exploit or propose AI-related goods and services, and to help identify the companies and organisations that are active in the AI space. The paper finds evidence that AI-related goods and services have expanded in consumer markets in recent years. Companies and other economic agents appear to register AI-related trademarks primarily to protect computer-related products and/or services, especially software, audio-visual devices and for analytical purposes. Important trademark activities related to AI also emerge in the education space, with AI-related keywords being frequently associated with educational services as well as classes, publications, workshops and online material.

Suggested Citation

  • Shohei Nakazato & Mariagrazia Squicciarini, 2021. "Artificial intelligence companies, goods and services: A trademark-based analysis," OECD Science, Technology and Industry Working Papers 2021/06, OECD Publishing.
    • Handle: RePEc:oec:stiaaa:2021/06-en
    DOI: 10.1787/2db2d7f4-en
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    Cited by:

    1. Igna, Ioana & Venturini, Francesco, 2023. "The determinants of AI innovation across European firms," Research Policy, Elsevier, vol. 52(2).
    2. Alessandra Colombelli & Elettra D’Amico & Emilio Paolucci, 2023. "When computer science is not enough: universities knowledge specializations behind artificial intelligence startups in Italy," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1599-1627, October.
    3. Farhat Chowdhury & Albert N. Link & Martijn Hasselt, 2022. "Public support for research in artificial intelligence: a descriptive study of U.S. Department of Defense SBIR Projects," The Journal of Technology Transfer, Springer, vol. 47(3), pages 762-774, June.

    More about this item

    Keywords

    Artificial Intelligence; goods and services; markets; trademarks;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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