IDEAS home Printed from https://ideas.repec.org/p/nwu/cmsems/61.html
   My bibliography  Save this paper

Solving the 'Marketing Mix' Problem Using Geometric Programming

Author

Listed:
  • V. Balachandran
  • Dennis H. Gensch

Abstract

No abstract is available for this item.

Suggested Citation

  • V. Balachandran & Dennis H. Gensch, 1973. "Solving the 'Marketing Mix' Problem Using Geometric Programming," Discussion Papers 61, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    • Handle: RePEc:nwu:cmsems:61
    as

    Download full text from publisher

    File URL: http://www.kellogg.northwestern.edu/research/math/papers/61.pdf
    File Function: main text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. K. S. Krishnan & Shiv K. Gupta, 1967. "Mathematical Model for a Duopolistic Market," Management Science, INFORMS, vol. 13(7), pages 568-583, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mesak, Hani I. & Calloway, James A., 1995. "A pulsing model of advertising competition: A game theoretic approach, part B -- Empirical application and findings," European Journal of Operational Research, Elsevier, vol. 86(3), pages 422-433, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwu:cmsems:61. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Fran Walker (email available below). General contact details of provider: https://edirc.repec.org/data/cmnwuus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.