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A Mathematical Programming Model for Optimal Product Line Structuring

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  • Steven M. Shugan
  • V. Balachandran

Abstract

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  • Steven M. Shugan & V. Balachandran, 1977. "A Mathematical Programming Model for Optimal Product Line Structuring," Discussion Papers 265, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
  • Handle: RePEc:nwu:cmsems:265
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    Cited by:

    1. Winfried J. Steiner & Harald Hruschka, 2002. "Produktliniengestaltung mit Genetischen Algorithmen," Schmalenbach Journal of Business Research, Springer, vol. 54(7), pages 575-601, November.
    2. John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    3. Andrade, Xavier & Guimarães, Luís & Figueira, Gonçalo, 2021. "Product line selection of fast-moving consumer goods," Omega, Elsevier, vol. 102(C).

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