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Failure is the stepping stone for success

Author

Listed:
  • Silva, Miguel Filipe
  • Silva, Susana Costa e

Abstract

On the basis of six cases of social marketing that did not fully succeed in Guinea-Bissau, exhaustive dissections of the causes of malfunctioning have been brought to light. Refinements and fine-tuning of existing social marketing tools have been analysed. As a result of this analysis, some contributions for a breakthrough in social marketing frameworks are p rovided.

Suggested Citation

  • Silva, Miguel Filipe & Silva, Susana Costa e, 2011. "Failure is the stepping stone for success," Apas Papers 354, Academic Public Administration Studies Archive - APAS.
    • Handle: RePEc:nsu:apasro:354
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    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/352
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    Keywords

    social marketing;

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