Applicability of Certain Public Marketing Instruments in the Promotion of Public Policies. Case Study - Promotion of the Tourism Policy in R omania

Governmental intervention by means of a variety of policies is meant to increase efficiency where the free market does not succeed in maintaining and equity relationship between the citizens. All governments are judged depending of the results supplied to society (more children educated, trains more on time, population health), but also on how well it supplies these results. The impulse towards the promotion of public policies, but also the main motivation of the fact thatc they represent the core of the governmental activities, is found in the tension between the free market and the public sector. Therefore, the need to promote public policies derived from these values and for the need to earn the citizens' support for the programs through which these policies are implemented. The paper objectives are: the understanding of the public marketing instruments and the analysis of the applicability of public marketing to public administration, of marketing instruments in promoting public policies. The general context of the work refers to the marketing instruments, as object and subject of influence for the public policies process, knowing that the marketing techniques have a considerable potential for facilitating the acceptance of public policies and of the programs meant for their implementation. In view of reaching the objectives of this paper, we used bibliographic research, the qualitative research and document analysis, as central data collection methods.