IDEAS home Printed from https://ideas.repec.org/p/nsu/apasro/201.html
   My bibliography  Save this paper

Does Social Marketing have a Role in Reducing Collisions Among Young Male Irish Drivers? The Role of Physical Threat Fear Appeals

Author

Listed:
  • Murphy, Maurice

Abstract

There were 279 road fatalities on Irish roads in 2008 - the lowest level since records began. Young male drivers are 7 times more likely to be killed on Irish roads than other road users. The car driver fatality rate was found to be approximately 10 times higher for young male drivers than for female drivers. Young male drivers in particular demonstrate a high proclivity for risky driving behaviours. These include drink driving, speeding, drug-driving and engaging in aggressive driving. Speed is the single largest contributing factor to road deaths in Ireland This study focuses on how dangerous driving behaviours may be addressed through social marketing. This study analyses the appropriate level of fear that needs to be induced in order to change young male driving behaviour.

Suggested Citation

  • Murphy, Maurice, 2010. "Does Social Marketing have a Role in Reducing Collisions Among Young Male Irish Drivers? The Role of Physical Threat Fear Appeals," Apas Papers 201, Academic Public Administration Studies Archive - APAS.
    • Handle: RePEc:nsu:apasro:201
    as

    Download full text from publisher

    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/221
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nsu:apasro:201. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ani Matei (email available below). General contact details of provider: https://edirc.repec.org/data/fasnsro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.