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Responsabilidad social corporativa: factores influyentes en la divulgación de información en organizaciones de salud no lucrativas

Author

Listed:
  • Zanfrillo, Alicia Inés
  • Artola, María Antonia

Abstract

Conscientes de la importancia de mejorar las condiciones de vida de la comunidad a través del desarrollo de hábitos saludables, las organizaciones no lucrativas de salud argentinas se enfrentan al desafío de ser sostenibles en un contexto inflacionario elevado y de ingresos limitados a los aportes salariales de sus afiliados, a fin de optimizar las demandas prestacionales. En el marco de la responsabilidad social corporativa (RSC), las acciones que favorecen el cuidado de la salud se sitúan en un lugar destacado para des arrollar la concientización de los afiliados sobre los comportamientos responsables individuales y colectivos. Ante este panorama, el propósito del trabajo consiste en analizar los factores influyentes en la divulgación de la dimensión social de la RSC en las entidades no lucrativas prestadoras o financiadoras de servicios de salud de la ciudad de Mar del Plata -República Argentina- como instrumento para desarrollar estrategias dirigidas a la promoción de la salud en la comunidad. La investigación cuantitativa fue efectuada sobre la publicación de contenidos en los medios digitales a través de un modelo de regresión categórica, lo que permitió distinguir la relevancia de los atributos organizativos frente a los tecnológicos, vinculando el fomento de prácticas saludables con la naturaleza de estas entidades.

Suggested Citation

  • Zanfrillo, Alicia Inés & Artola, María Antonia, 2021. "Responsabilidad social corporativa: factores influyentes en la divulgación de información en organizaciones de salud no lucrativas," Nülan. Deposited Documents 3522, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:3522
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    References listed on IDEAS

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