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Empresas, capital social y calidad. Un estudio de casos múltiples en Mar del Plata, Argentina

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  • Castellucci, Daniela I.

Abstract

El artículo presenta los principales resultados de un estudio sobre empresas de servicios turísticos en relación a la gestión de la calidad, desde la perspectiva teórica del capital social. Desde un enfoque cualitativo y tomando la modalidad de estudio de casos múltiples, se indaga en dieciocho empresas turísticas de la ciudad de Mar del Plata el nivel en que se encuentra su cultura de la calidad, y se identifican los factores determinantes en la toma de decisión para la implementación de Sistemas de Gestión de Calidad. Los resultados evidencian que en las empresas analizadas aún no está consolidada una cultura de la calidad orientada hacia la excelencia. Además, los componentes cognitivo y estructural de su capital social están limitando el desarrollo de esta cultura. Así, el perfil cultural organizacional y de la alta dirección, se constituyen en uno de los principales factores restrictivos.

Suggested Citation

  • Castellucci, Daniela I., 2013. "Empresas, capital social y calidad. Un estudio de casos múltiples en Mar del Plata, Argentina," Nülan. Deposited Documents 1883, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
  • Handle: RePEc:nmp:nuland:1883
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    File URL: https://nulan.mdp.edu.ar/id/eprint/1883/1/01484.pdf
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    Cited by:

    1. Isabel Saz-Gil & Ignacio Bretos & Millán Díaz-Foncea, 2021. "Cooperatives and Social Capital: A Narrative Literature Review and Directions for Future Research," Sustainability, MDPI, vol. 13(2), pages 1-18, January.

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