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Análisis global de la competitividad del sector textil marplatense

Author

Listed:
  • Grondona, Vicente
  • Lorenzini, Leonardo Ivo
  • Poledo, Mariano H.
  • Resquesens, José Luis
  • Sabbioni, Angel Marcelo

Abstract

El propósito de la investigación es analizar los diversos aspectos de la competitividad del sector textil marplatense: diseño, precio, publicidad, posición de marca y poder negociador de los proveedores, para poder dar un diagnóstico preciso de la situación del mismo en cuanto al mantenimiento del empleo y a las posibilidades de crecimiento. Para cumplir con la meta del trabajo se analizan los datos obtenidos de un relevamiento hecho a las empresas del sector, del cual se extraen como ítems sobresalientes los siguientes: ventas del sector, cantidad producida, capacidad de financiamiento, tecnología utilizada y diversos aspectos que componen las distintas estrategias competitivas que implementan las unidades productivas.

Suggested Citation

  • Grondona, Vicente & Lorenzini, Leonardo Ivo & Poledo, Mariano H. & Resquesens, José Luis & Sabbioni, Angel Marcelo, 1999. "Análisis global de la competitividad del sector textil marplatense," Nülan. Deposited Documents 1080, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:1080
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