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A Cognitive Theory of Reasoning and Choice

Author

Listed:
  • Pedro Bordalo
  • Nicola Gennaioli
  • Giacomo Lanzani
  • Andrei Shleifer

Abstract

We present a theory of decisions in which attention to the features of choice options is determined by the decision maker's categorization of the current choice problem in a set of problems she solved in the past. Categorization depends on goal-relevant as well as contextual problem-level features. The model yields systematic heterogeneity in attention and choice in a given problem based on different past experiences, rigidity of choices when categorization does not change despite new data, and discontinuous shifts when changes in bottom-up salient features cause re-categorization. The model unifies major puzzles and framing effects in riskless, statistical, and lottery choice based on heterogenous and unstable mental representations.

Suggested Citation

  • Pedro Bordalo & Nicola Gennaioli & Giacomo Lanzani & Andrei Shleifer, 2025. "A Cognitive Theory of Reasoning and Choice," NBER Working Papers 33466, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:33466
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    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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