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How Merger Synergies Can Harm Consumers: A Defense of the Efficiencies Offense

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Listed:
  • Paulo Ramos
  • Thomas G. Wollmann

Abstract

This paper uses an aggregative games framework to predict consumer welfare when market structure is endogenously determined. Our main results characterize mergers whose synergies reduce consumer welfare by inducing rivals to exit. The conditions under which such mergers arise are broad, regardless of whether we consider quantity competition among homogeneous products or price competition among multi-product firms facing multinomial logit demand. Calibrated models based on commonly used parameter values indicate that the synergies required to avoid consumer harm can be much higher than those implied by traditional merger analysis. Neither subsequent entry nor follow-on mergers necessarily mitigate the problem.

Suggested Citation

  • Paulo Ramos & Thomas G. Wollmann, 2024. "How Merger Synergies Can Harm Consumers: A Defense of the Efficiencies Offense," NBER Working Papers 32630, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:32630
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    More about this item

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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