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Do Environmental Messages Work on the Poor? Experimental Evidence from Brazilian Favelas

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  • Chantal Toledo

Abstract

Using a randomized experiment conducted in 17 favelas (shantytowns) in Rio de Janeiro, Brazil, this paper investigates the interplay between three levels of monetary incentives and an environmental persuasion communication on the take-up of an energy-efficient lightbulb (a light-emitting diode or, LED).

Suggested Citation

  • Chantal Toledo, "undated". "Do Environmental Messages Work on the Poor? Experimental Evidence from Brazilian Favelas," Mathematica Policy Research Reports 2bb0d990cda64b03b9699491e, Mathematica Policy Research.
  • Handle: RePEc:mpr:mprres:2bb0d990cda64b03b9699491eae54785
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    File URL: http://www.journals.uchicago.edu/doi/abs/10.1086/683803
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    Keywords

    Energy efficient technologies; Favelas; Non Monetary incentives;
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