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Gainsharing issues in marketing

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  • Hauser, John R.

Abstract

Cover title. "March 1996." Supported by the International Center for Research on the Management of Technology (ICRMOT).

Suggested Citation

  • Hauser, John R., 1996. "Gainsharing issues in marketing," Working papers #142-96. Working paper (S, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2608
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    File URL: http://hdl.handle.net/1721.1/2608
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    References listed on IDEAS

    as
    1. Hauser, John R. & Simester, Duncan I. & Wernerfelt, Birger., 1995. "Internal customers and internal suppliers," Working papers 3759-95. WP (Internationa, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    Full references (including those not matched with items on IDEAS)

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    1. John R. Hauser & Duncan I. Simester & Birger Wernerfelt, 1997. "Side Payments in Marketing," Marketing Science, INFORMS, vol. 16(3), pages 246-255.
      • Hauser, John R. & Simester, Duncan I. & Wernerfelt, Birger., 1997. "Side payments in marketing," Working papers 161-97. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management.

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    Keywords

    HD28 .M414 no.3883-96;

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