IDEAS home Printed from https://ideas.repec.org/p/mil/wpdepa/2005-03.html
   My bibliography  Save this paper

Marketing Knowledge Management in strategic adoption of a CRM solutions: global supports and applications in Europe

Author

Listed:
  • Antonio LORENZON
  • Peter J. VAN BAALEN
  • Luciano PILOTTI

Abstract

From the beginning of the 1990s, the business world has been talking about Knowledge Management (KM). Information Technologies (network technologies and local databases) have provided new tools to better perform the activity of using (codify and store) and sharing knowledge (modern Knowledge Management System). Technology can help to enable greater process standardization and automation in the Knowledge Integration among the marketing processes. The first core point of this article is to identify the key areas where technology can drive greater efficiency and effectiveness on the development of the relational softwares as Customer Relationship Management. The second key point is the analysis and the creation of a future scenario based on a KM-based Customer Relationship Management framework throughout the integration between strategic and operative supports

Suggested Citation

  • Antonio LORENZON & Peter J. VAN BAALEN & Luciano PILOTTI, 2005. "Marketing Knowledge Management in strategic adoption of a CRM solutions: global supports and applications in Europe," Departmental Working Papers 2005-03, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    • Handle: RePEc:mil:wpdepa:2005-03
    as

    Download full text from publisher

    File URL: http://wp.demm.unimi.it/files/wp/2005/DEMM-2005_003wp.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. F. Dařena, 2007. "Global architecture of marketing information systems - Scientific Information," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 53(9), pages 432-440.
    2. Marilena TUCCI, 2005. "La Market Basket Analysis nell'e-commerce," Departmental Working Papers 2005-20, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    3. Luciano PILOTTI & Andrea GANZAROLI & Antonio LORENZON & Luigi ORSI, 2007. "Local embeddedness and internationalization of SME: a comparative analysis of nine local production systems in Emilia Romagna," Departmental Working Papers 2007-20, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.

    More about this item

    Keywords

    Knowledge management; Customer Relationship Management; Marketing; User innovation; Open source software; Community; Knowledge performance;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mil:wpdepa:2005-03. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: DEMM Working Papers (email available below). General contact details of provider: https://edirc.repec.org/data/damilit.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.