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Trade Costs and International Strategy of Firms: the Role of Endogenous Product Differentiation

Author

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  • Pierre Blanchard
  • Carl Gaigné
  • Claude Mathieu

Abstract

We study the impact of trade liberalization on the international strategy of firms (to export and/or invest abroad as well as the number of varieties to be produced) when product differentiation is endogenous. By considering product differentiation as a strategic variable, our analysis sheds new light on the impact of trade barriers on the decision to produce abroad and on the choice of product range, in accordance with recent empirical evidence. We show, even though technology exhibits the same productivity for each variety, firms drop some of varieties with trade integration. In addition, our results reveal that, contrary to the standard theoretical literature, the relationship between the decision to export and trade costs is non-linear. When trade costs are relatively high, firms may export and be multi-product. Finally, the choice of producing abroad results from either a prisoner’s dilemma game or a chicken game.

Suggested Citation

  • Pierre Blanchard & Carl Gaigné & Claude Mathieu, 2012. "Trade Costs and International Strategy of Firms: the Role of Endogenous Product Differentiation," Cahiers de recherche CREATE 2012-2, CREATE.
    • Handle: RePEc:lvl:creacr:2012-2
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    3. Kangsik Choi, 2022. "Organizational form and multiple exportable goods in export rivalry trade," Manchester School, University of Manchester, vol. 90(5), pages 565-586, September.

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    More about this item

    Keywords

    Foreign direct investment; exports; multi-product competition; endogenous differentiation product; trade integration;
    All these keywords.

    JEL classification:

    • F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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