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Debt and Product Market Fragility

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  • Stefan ARPING

Abstract

This paper studies the interplay between corporate leverage and product pricing when liquidation is costly for customers. I develop a model which illustrates that highly leveraged firms can enter a vicious circle in which financial distress and sales drops are re--enforcing. There is a "good'' equilibrium in which the firm is in good financial shape. However, when leverage is excessive there is also "bad'' equilibrium in which consumers' pessimistic perceptions about the firm's financial health become self-fulfilling. Moreover, whenever the "bad'' equilibrium exists the "good'' equilibrium is highly fragile in that a small shock can trigger a spiral of sales drops. I show that the firm can avoid the "bad'' equilibrium by not fully exercising market power (i.e. cutting prices) and reducing leverage. The model sheds light on why highly leveraged companies often face severe sales drops and how price cuts and debt restructurings can help to restore customer confidence.

Suggested Citation

  • Stefan ARPING, 2000. "Debt and Product Market Fragility," Cahiers de Recherches Economiques du Département d'économie 00.21, Université de Lausanne, Faculté des HEC, Département d’économie.
    • Handle: RePEc:lau:crdeep:00.21
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    References listed on IDEAS

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    Cited by:

    1. Purnanandam, Amiyatosh, 2008. "Financial distress and corporate risk management: Theory and evidence," Journal of Financial Economics, Elsevier, vol. 87(3), pages 706-739, March.

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    More about this item

    Keywords

    debt; liquidation costs; business policy and financing decisions; market fragility;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • G33 - Financial Economics - - Corporate Finance and Governance - - - Bankruptcy; Liquidation
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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