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Representation of Chinese Language and Culture Through Analysis of Media Coverage of Linguistic Education in France

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Listed:
  • Joël Bellassen
  • Charlotte Wang

Abstract

This paper focuses on the media representation of Chinese language and culture through examining the coverage of linguistic education in the French press. It shows first that the media coverage of Chinese language teaching in recent years was much greater than could be predicted from the still small share of French pupils learning Chinese (less than 1%). Secondly, it reveals that the tone used by press articles was far more positive than could have been expected given the tense nature of economic and strategic interactions between China and the West. Overall it appears that the Chinese language and culture are still perceived in France, and perhaps in other European countries, as a source of richness and openness that go far beyond narrowly economic benefits.

Suggested Citation

  • Joël Bellassen & Charlotte Wang, 2021. "Representation of Chinese Language and Culture Through Analysis of Media Coverage of Linguistic Education in France," Working Papers 2021-007, Department of Research, Ipag Business School.
    • Handle: RePEc:ipg:wpaper:2021-007
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    Keywords

    representation; media coverage; Chinese language; culture; education;
    All these keywords.

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