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Relations industrie-grande distribution au Brésil : une analyse des déterminants de la satisfaction des acteurs

Author

Listed:
  • Larisse OLIVEIRA COSTA
  • Dominique BONET FERNANDEZ

Abstract

The objective of this doctoral research is to contribute to a better understanding of relational mechanisms explaining the satisfaction of large foreign retailers and their suppliers in the host country. From a qualitative fieldwork conducted in

Suggested Citation

  • Larisse OLIVEIRA COSTA & Dominique BONET FERNANDEZ, 2014. "Relations industrie-grande distribution au Brésil : une analyse des déterminants de la satisfaction des acteurs," Working Papers 2014-229, Department of Research, Ipag Business School.
    • Handle: RePEc:ipg:wpaper:2014-229
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    File URL: https://faculty-research.ipag.edu/wp-content/uploads/recherche/WP/IPAG_WP_2014_229.pdf
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    References listed on IDEAS

    as
    1. Hicham ABBAD & Gilles PACHÉ & Dominique BONET FERNANDEZ, 2014. "Peut-on désormais parler d’engagement du distributeur dans la relation avec l’industriel ?," Working Papers 2014-202, Department of Research, Ipag Business School.
    2. Dominique Bonet & Claire Capo & Larisse Oliveira Costa, 2013. "Nature du leadership dans la supply chain de distribution : les cas du Brésil et du Japon," Post-Print hal-01755098, HAL.
    Full references (including those not matched with items on IDEAS)

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