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Microinsurance distribution channels insights for insurers

Author

Listed:
  • Merry, Alice.
  • Prashad, Pranav.
  • Hoffarth, Tobias.

Abstract

Distribution is a particularly important question for those looking to deliver insurance to low-income people. With low margins, insurers need to find low-cost channels that can reach clients in large numbers. The channels also need to be capable of selling to those with no experience of insurance. These constraints have led to impressive innovation. Microinsurance paper #33 synthesises our experiences with more than 60 partners distributing microinsurance; it outlines key strengths and weaknesses of each channel for insurers.

Suggested Citation

  • Merry, Alice. & Prashad, Pranav. & Hoffarth, Tobias., 2014. "Microinsurance distribution channels insights for insurers," ILO Working Papers 995186991702676, International Labour Organization.
    • Handle: RePEc:ilo:ilowps:995186991702676
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    File URL: https://ilo.userservices.exlibrisgroup.com/view/delivery/41ILO_INST/1292456650002676
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    Cited by:

    1. Heenkenda, Shirantha, 2016. "Inclusive Insurance Sector: An Innovation business model for Microinsurance Delivery in Sri Lanka," MPRA Paper 72480, University Library of Munich, Germany.
    2. Yu Yan & Michael Faure, 2021. "Government interventions in microinsurance: evidence from China," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 46(3), pages 440-467, July.

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