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Social marketing for better job quality in micro and small enterprises in Ghana

Author

Listed:
  • Seeley, Chris.

Abstract

Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises.

Suggested Citation

  • Seeley, Chris., 2004. "Social marketing for better job quality in micro and small enterprises in Ghana," ILO Working Papers 993673453402676, International Labour Organization.
    • Handle: RePEc:ilo:ilowps:993673453402676
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    File URL: http://www.ilo.org/public/libdoc/ilo/2004/104B09_68_engl.pdf
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    Cited by:

    1. repec:ilo:ilowps:411693 is not listed on IDEAS
    2. Anderson, Gavin. & Olming, Karl-Oskar. & MacFarquhar, Nicolas., 2008. "Integrating mass media in small enterprise development : current knowledge and good practices," ILO Working Papers 994116933402676, International Labour Organization.

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