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Aspirations, Enterprise Strategy and Sustenance of a Start-up in a Competitive Environment: A Study of Developments in Air Deccan

Author

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  • Dixit, M. R.
  • Sharma, Sunil
  • Karna, Amit

Abstract

This paper studies the developments in Air Deccan, a start up in the Indian aviation industry and discusses the linkages among the aspirations of the entrepreneur, enterprise strategy and its sustenance in a competitive environment. It argues that the entrepreneur fails to sustain his/her enterprise and the aspirations if his strategic and operational choices and environmental responses to the choices create a resource or competence imbalance and constrain the entrepreneur. Based on its analysis and discussion, the paper delineates managerial themes like encyclopedic entrepreneurship, sustenance through co-sharing aspirations, managing first and fast mover advantages, dynamics of enterprise and its environment and competence management in start- ups.

Suggested Citation

  • Dixit, M. R. & Sharma, Sunil & Karna, Amit, 2007. "Aspirations, Enterprise Strategy and Sustenance of a Start-up in a Competitive Environment: A Study of Developments in Air Deccan," IIMA Working Papers WP2007-11-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:wp02070
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    File URL: https://www.iima.ac.in/sites/default/files/rnpfiles/2007-11-03Dixit.pdf
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    Cited by:

    1. Dixit, M. R. & Sharma, Sunil & Karna, Amit, 2008. "Overcoming Managerial Challenges to Realize Growth Spurts: Insights from Cases of Three Enterprises," IIMA Working Papers WP2008-01-08, Indian Institute of Management Ahmedabad, Research and Publication Department.

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