IDEAS home Printed from https://ideas.repec.org/p/iim/iimawp/14609.html
   My bibliography  Save this paper

Between Aastha and Zee: Mystery of the Missing Market for a Weather Channel

Author

Listed:
  • Deodhar, Satish Y.
  • Deka, Chayasmita

Abstract

Until a few decades ago, Doordarshan was the only channel which would broadcast TV programmes in black-&-white and that too for a few hours. It was a pure public good then, offered free of cost by the government. Today, however, from Aastha to Zee there are hundreds of dedicated private channels competing to offer news, sports, entertainment, and spirituality for a price. And still, there is not a single channel which is dedicated to 24-hour weather forecast. This missing market for the exclusive weather channel is the result of the perceived marginal private benefit to viewers being much less than the marginal social benefit accruing to the society as a whole. Every year unanticipated weather patterns cause huge economic losses to agriculture and other industries and cause a great number of fatalities too. Therefore, government and the corporate sector may offer a 24-hour TV channel for weather forecast in the form of public private partnership (PPP). The weather forecasting infrastructure and data may come from government institutions such as IMD, C-DAC, and ISRO; professional content delivery and services of weathermen who deliver the content may come from TV media firms; and the break-even revenue may come through CSR activities of the corporate sector.

Suggested Citation

  • Deodhar, Satish Y. & Deka, Chayasmita, 2019. "Between Aastha and Zee: Mystery of the Missing Market for a Weather Channel," IIMA Working Papers 2019-06-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    • Handle: RePEc:iim:iimawp:14609
    as

    Download full text from publisher

    File URL: https://www.iima.ac.in/sites/default/files/rnpfiles/14629095412019-06-01.pdf
    File Function: English Version
    Download Restriction: no
    ---><---

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iim:iimawp:14609. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/eciimin.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.